Ben Train, a young award-winning magician (and my son) would like to develop his website, bentrain.ca. Currently there is just a placeholder and the logo is the corner of a playing card. Ben specializes in walk-around card magic for adult parties and corporate events. He is also a teacher and lecturer, publishes books and DVDs and is about to release a movie. One area that also differentiates him from other magicians is his scholarly approach to the discipline. As a philosophy and English major, he has studied the classic texts and has developed a reputation as a magic historian.
Demographics of Target Audience
Summary: The logo should be sophisticated and elegant and appeal to adults with higher-education. As well, the target audience consists of:
Mood Board - Typography
I am still working on collecting fonts but seem to be gravitating towards either reverse font or a font with an inner design. I also like fonts with a bit of seriph or even unusual design.
Mood Board - Colour
I gravitate towards rich greens, blues and purples, the cool colours. I particularly like the effect against a dark background. Many of these colours are related to electriciy (flashes of blue and white on a black background) to represent the wonder and out-of-the-normal feeling that magic can give. I think dramatic combinations might be appropriate, as well, since magic is about drama.
Mood Board - Concept
I like something sophisticated with a touch of cleverness.
Mood Board - Composition
A combination of a graphic and text, probably with a sub-text as well.