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Paul Engel




Beer label for home brew cream ale.

I have been brewing beer for some time and finally am interested in pumping out some labels. I live in a town called Rotterdam and wanted to play with the "dam", so I have the brewery name as Hop Dam. 

Besides beer I have a former life as a producer/dj in hip hop. My love for the music that pulled me in has lead to a themed series of labels relating to lyrics and/or titles. For the cream ale I thought it to be an obvious choice of Outkast; So Fresh, So Clean. 

The label will establish the placement of the branding, and leave space to hand letter the phrase; So Fresh and So Cream, Cream. 

Mood board and sketches to follow, in the mean time..

link to song


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