I'm a bit behind here, but I'm going to get started with my concept:
I've got 2 roommates with a gluten intolerance + another roommate who homebrews beer.
I'm going to use this exercise to develop a label for a hypothetical gluten-free beer made locally here in the SF Bay Area. I may make a label for a lager and for a cider.
3 Potential Brand Names:
Eureka! (The official CA state motto)
Eureka! Gluten-Free Cider
Eureka! Gluten-Free Lager
Eureka! Gluten-Free IPA
CounterCulture (somehow play on the beer counter + the hippie counter culture) I like this concept, but I'm having a hard time elaborating on it.
Counter Culture: Gluten-Free Bohemian Beverages
Counter Culture: Radical Gluten-Free Beverages
Free. (For Gluten-Free)
My design direction will depend on which brand identity I choose, but I'll go ahead and post a few beer labels I like.
I've been really busy so I'm pretty slow to get this done.
I consulted with a few friends and designers, and I decided to go with Free. In addition to the "gluten-free" and the "free spirit" aspect, there is the idea that alcohol makes you uninhibited and free.
I'm going to make 3 designs before narrowing down, here's the first:
I elaborated a bit on the bridge idea. I'm having a hard time conveying the essence of the varieties like love, spirit, speech, etc.
Some more thoughts
Do you have any suggestions for alternate fonts or colors?
I'm not sure it looks groovy/hippie enough yet, but I'm not sure what to add
I didn't really like the way the curved letters ended up looking when I implemented them, so I stuck with a design like the ones above. I added a photoshop texture because I'd want these to be printed on some kind of textured thicker paper (which I realize is a bit weird for a bottle label so I went for the texture instead). You can only see it if you zoom..
The bottle caps are a touch unfinished and I never got around to a carrying case, but I'll hopefully finish this up when I'm less busy.
A year later, I've gone back and updated these bottle labels: