Updated Dec, 11th 2012
My project will center around a new innovative beauty and personal care start-up I just founded.
I'll like to create an engaging video with a call-to-action (pre-orders) for a Kickstarter campaign. I would like to use this to get media attention such as Allure, Cosmopolitan, TechCrunch, Fast Company, Mashable, Techcrunch, etc.
Some sample videos:
We more than just a profit-driven company. We're a movement commited to a bigger purpose of returning the power to consumers by letting them personalize the products they use everyday. Our project empowers individuals by transforming them from passive consumers to conscious creators of safe and healthy beauty and personal care products.
What is the problem?
Mass-production isn't sustainable because they produce subpar toxic one-size-fits-all products that has poor labor conditions in 3rd world manufacturing companies and pollutes the environment. Consumers nowadays can get anything they want, but what is missing, is their creative input. They're also getting smarter and can see through inauthentic companies with false advertising and deceptive labeling.
What is our solution?
We're introducing an engaging shopping experience by offering fun customizable options to let smart shoppers create a truly unique product that they use on their body's largest organ: their skin. These options are curated with the highest quality all-natural and sustainably-sourced ingredients and eco-friendly packaging handcrafted with responsible processes right here in the USA.
"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need." - Tyler Durden, Fight Club
Did you know?
Women drive 80% of the purchasing decisions, yet only 3% of creative directors are female.
An American uses an average of about 12 different personal care products a day.
Americans spend more on beauty than on education.
60% of what you put on your skin is absorbed into your body.
Skin care remains the most important category in the global beauty market by far, accounting for a 23% value share of total sales in 2009, according to market research firm Euromonitor International.