Batavia, Illinois!

Batavia, Illinois! - student project

Batavia is a small suburb on the fringe of the Chicago Metropolitan Area.Other than the athletic wear from the schools and the town seal, there isn't much that has been done from a branding perspective. 

This first attempt is basic, but could lead to something interesting. Just started with Helvetica to see where the letter shapes would lead:

Batavia, Illinois! - image 1 - student project

I thought I would play with the "Ill" in Illinois, again, not too crazy:

Batavia, Illinois! - image 2 - student project

I really didn't reshape or modify the the much more than melting Batavia into the underline:

Batavia, Illinois! - image 3 - student project

But wait, there's more! I tried a thick serif font called Elephant and looked for opportunities:

Batavia, Illinois! - image 4 - student project

I saw a circular negative space in the rounded part on the top of the "t."

Batavia, Illinois! - image 5 - student project

Batavia was once home to a few windmill factories, so I decided to incorporate a windmill into the logo. Batavia has several antique windmills displayed around town, and a couple of the factory buildings are still intact (but repurposed). I thought I would fit a stylized windmill in the logo:


Batavia, Illinois! - image 6 - student project

 And, the cleaned up B/W logo:

Batavia, Illinois! - image 7 - student project

Im still not sure the cut-out worked that well, since I sliced off the top of the first "a," but I think your brain still fills in the missing part. And using the dot over the "i" for the "o" in Illinois might be working it too hard. But, there is potential here.

It was interesting when Aaron talked about needing to custom build a script font he had found on an old a

John Burnham
Design is the Organization of Space