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Keely Galgano

Strategist at VCU Brandcenter



Barnes & Noble Nook

Client Info:

  • Family of Products:
  • Bookstore:
  • In-depth Comparison:
  • Topsy:
  • Past Campaigns:

  • Mullen, “What’s Your Nook”
  • Mullen, “Share”
  • Glowlight, “Not that Good in Bed”
  • Consumer Info:  

  • Digital Toolbox Tools: 

  • FCB Grid? 

    I described the Nook as a high involvement, mainly thinking purchase, but one that does straddle the line between thinking and feeling. Reading is a very personal, emotion-driven experience for many people, and Barnes & Noble did a good job of (in my opinion) reaching out to those users in their "What's Your Nook" campaign. Hard to compete with Amazon and Apple in the tech-driven tablet market, but to emphasize their products as "one for the pure reader" might be an interesting way to go.. 


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