Barnes & Noble Nook

Barnes & Noble Nook - student project

Client Info:

Family of Products: Bookstore: In-depth Comparison: Topsy:

Past Campaigns:

Mullen, “What’s Your Nook” Mullen, “Share” Glowlight, “Not that Good in Bed”

Consumer Info:  

Digital Toolbox Tools:

FCB Grid? 

I described the Nook as a high involvement, mainly thinking purchase, but one that does straddle the line between thinking and feeling. Reading is a very personal, emotion-driven experience for many people, and Barnes & Noble did a good job of (in my opinion) reaching out to those users in their "What's Your Nook" campaign. Hard to compete with Amazon and Apple in the tech-driven tablet market, but to emphasize their products as "one for the pure reader" might be an interesting way to go.. 

Barnes & Noble Nook - image 1 - student project

Keely Galgano

Strategist at VCU Brandcenter