Angela Kirbyson

Graphic Designer

33

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Bard in the Valley Branding

While looking for a non-profit organization in my area, I was delighted to come upon an organization headed by my highschool drama teacher, Bard in the Valley, that aims to bring Shakespeare to the public by donation.

Currently, the organization does not have any branding, and are in need of some visual finess & consistancy!

This organization is truly a labour of love, and I am very honoured to be able to give back to my community by creating a branding system that will help them share their passion for Shakespeare with the public.

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I have started off with a few questions for the board of directors of the organization:

1) Who is your main target audience for the productions? Are you reaching these people?

2) How do you want people to see your organization? Is it a place for serious Shakespeare buffs? Or is it more fun, and light-hearted?

3) If Bard in the Valley was a Shakespearian character, who would it be, and why?

4) Where do you see the organization in 5 years? 10 years?

5) What challenges are you facing right now? Such as: are you successfully reaching your target audience? Do locals know who you are and what you do?

6) Are there any colours you would like included in the branding? Any colours you do not wish to see?

Also, feel free to include any images of branding you have seen that appeals to the type of look & feel you want for Bard in the Valley.

... I am currently awaiting their response!

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