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Barcelona Wine Bar

BACKGROUND

Barcelona Wine Bar is a Connecticut-based restaurant group that aims to capture the essence of Spanish cuisine in its menu of relatively authentic tapas and extensive wine list.

OBJECTIVE

To reposition the Barcelona Wine Bar brand, so that is more accurately reflects the restaurant’s unique atmosphere and flavor-filled dishes.

TARGET AUDIENCE

Young professional men and women.

MESSAGE

Barcelona Wine Bar offers the neighborhood a delicious array of Spanish small and large plates that turn the mere act of dining out into a joyous communal experience amongst friends
and family.

COMPETITION

Eclipse di Luna and The Iberian Pig.

DISTINGUISHING CHARACTERISTICS

The restaurant channels the spirit of European dining.

TONE

Vibrant, Sophisticated, Warm, Friendly, Chic

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