Balyolu Logo Design

Balyolu Logo Design - student project

I've been working on a bunch of different ideas for a company I work for called Balyolu ( for a new logo. Balyolu leads walking tours in Northeastern Turkey that are centered around food and honey tasting experiences in rural areas. It's a social business. The profits that are generated through the tourism company are reinvested into the rural communities where Balyolu works - helping to start small scale women's businesses around honey, wax, and other bee related products (i.e. cosmetics).

I've struggled a lot with designing a logo. We'd like it to be round so it can fit on round products like lip glosses and honey jars. It should convey that it is a modern company but with roots in history, that it is about travel and movement, and that it is in the east. It should be bold, easy to read, and timeless.

Here are some of my sketches:

Balyolu Logo Design - image 1 - student project

Balyolu Logo Design - image 2 - student project

Balyolu Logo Design - image 3 - student project

I'd appreciate any of your thoughts and ideas about what works / doesn't work / could work! Please feel free to leave a comment below.

Claire Bangser

Freelance mixed media artist and video producer