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BMODE Fitness Brand

Introduction

Yo! The name’s Adrian and I live in London, England.

I work in IT but have been dreaming about breaking free from the shackles of the rat race for a while now. The truth is I’m desperate to become an entrepreneur and be able to spend my days being awesome and stupidly creative!

I made the mistake of studying Computing at University rather than Graphic Design, but I have held an interest in it in my spare time, along with the other passions in my life: drawing and Fitness!

I decided I would create my own brand rather than develop for an established brand. The reasoning being creating a brand and a business is an objective of mine and this is the perfect opportunity to take the first step!

BMODE Fitness brand

My brand will be a lifestyle brand; therefore it will incorporate aspects of my lifestyle – art, creativity, fitness, health and motivation.

The name of my brand stands for Beast Mode, the following are some definitions from the urban dictionary:

  • When in a state of serious training or at a level of high effort.
  • Playing at a level where one physically and mentally dominates their opponents.
  • Beast mode is a state of heightened physical and mental capacity. Commonly associated with personal bests.

 

BMODE will therefore be a brand which aims to inspire whether it be in the gym, on the field or in everyday life!

Designs

My first sketch consists of a Spartan warrior, whom would normally be holding a bloody sword; here this has been swapped for a deadly dumbbell! The message I’m trying to get across here is one of intensity and being at the top of your game and of physical fitness.

The next part will be the graphic design, I'm using Adobe Fireworks rather than Photoshop solely because I have a basic level of experience in that product.

Digitisation

My first attempt at a vector drawing.. bare with me please I'm not a graphic designer and this was a steep learning curve! Please any feedback will be truly appreciated, it would be great to get the opinions of some of you graphic designers especially.. I need to up my game, maybe get on some graphic designer courses. Whatever it takes to live the dream.

Next, I need to consider how the design above can better adapt to a T-shirt design..

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