This project is intially a creative way to promote the healthy bike culture that is growing exponentially in St. Louis. It is also a creative way to produce several pieces of bike-related gear dedicated to the pride of St. Louis cyclist. In St. Louis, there are tons of French influenced architecture, charm and even name of major streets. Some of this influence through symbolic iconography will be utilized throughout the gear but it will not necessarily be incorporated with the logo.
My goal is to produce a clean and modern logo to be applied to tees, a cycling hat, a 5-panel as well as a merino wool cycling jersey.