B R A N D . I D E N T I T Y questionnaire

B R A N D . I D E N T I T Y  questionnaire - student project

Thank you so much for this insightful class!  Here are a few screen shots from my final questionnaire. I ended up using JotForm which was extremely similar to the old Typeform.  I've already starting using this with clients and they are thrilled with the insight it brings both them and the depth (the secret design goods) to which it uncovers.   

The font and layout is an accurate representation of my style as well as the personality injected into the questions. I studied multiple sources and picked and pulled and did my best to be as authentic as possible, however many of the questions are were extremely similar in all my research, (so I did my best to use my own voice).

I'm in the process of rebranding and I'm not sure about the image underneath, for now it is soft, welcoming and friendly.

What a great class! Thank you.

B R A N D . I D E N T I T Y  questionnaire - image 1 - student project

Molly Winjum