Lindsay Marsh

Graphic Design Mastery: The Complete Branding Process

Gabi, Thank you for posting such an extensive project! I love seeing the final work. Your main logo mark is clean, simple and soft.  It looks like you developed quite an array of versions for the logo showing it's versatility. for your ad, I might tighten the space between your headline lines, so it seems more like one unit.  I am really enjoying your package design. Also, simple and clean. The vertical type is a nice. I would just make sure to do line breaks between paragraphs in the small text toward the bottom or reduce the total text.   Your biz card and stationary do a good job of adhering to the branding standard so far. For your letterhead, I would be cautious about using a solid color in the body copy area of the letter as I know a lot of people like to sign or hand write some letters and leaving that area white might help with that issue.  Your biz cards are lovely and clean!  Overall, this is a lovely brand package Gabi! I hope you enjoyed using Adobe dimensions! It was a fun program to create package design mockups in.

Thank you very much for the extended feedback Lindsay. Never thought about the logo being soft (I was thinking nature).  I will take notes about the filler text, and the body copy of the letterhead.  It was so much fun to play in Dimensions except the 1h and 20 min render as my file in the first run was 6000x4000 px :(. Also found out that Adobe xD is free with is pretty cool. Looking forward to play with dimension and xd in the future.

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Azotti Coffe - Branding

Company

Community

Teaching

Mobile