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5

Aversions

I started thinking about ideas on two tracks, one would be person or place based another idea based. The former moved towards Chinese fairy tale characters such as the monkey king or Chicago neighborhoods while the later were things like fears and typographic categories. To narrow down some of the ideas below, (insert two mind maps) I came up with two requirements, one it had to have some levity and it also had to be relevant in some way to me. 

Based on the constraints of relevant, light (not to mention a conversation I had while getting stuck on a delayed train) I went towards the idea concept more, at the start it was on my fear of being delayed to work or anywhere. Narrowing it further while also maintaining some levity I went towards things I had aversions toward which range from sort of silly to downright irrational. Below are some of my initial thoughts:

Black coffee - I may have to drink it but there's no way I'm letting it stay like the taste of coffee

Gorilla shoes - you know those shoes that are the shape of people's feet

Polo shirt - eh just wear an Oxford (I'm admiring all these are silly)

Sweaty cheese - when it gets left out till the end of an event

Eating with my hands - even with almonds I use the cap of the jar to serve them to my mouth

Running late

Chinese operas 

Square toed shoes - there's more sartorial based things in here than I'm comfortable with

 White bread - how can it be so good yet so bad for you

Below are some initial sketches

Sketches for shapes of outer badge

And some of my inspirtation

I like the ability here to have type within the badge and support a key concept from the shows

I like the ability to have a variety of shapes while maintain a cohesive look and feel.

I just like the colors and topics.

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