The audience framework tool will provide everything writers need to analyze their audience and uncover the characteristics most critical to knowing how to write for them.
The project exercises will help writers uncover audience traits and behaviors that will be essential for focusing their writing to make the strongest appeal to an audience. Writers will:
• Complete an audience analysis • Fill in a characteristics chart • Create an audience persona to guide writing
The audience framework tool is fully customizable, so it will be specific to each writer's target audiences. They can share their frameworks with other students and learn different ways to develop personas.
Targeting an audience is the first step in the ARC Method of reader-focused writing. The audience framework tool will help writers immediately and set the foundation for more effective writing using the ARC Method.