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Aspire Lifestyle Clothing

What did you want to be when you were a child, teenager, or young adult?

What was it about your desires that lit a fire so deep inside you?

Is that fire still burning strong or on its last ember?

My name's Adam Tamer and I started Aspire Lifestyle Clothing to inspire those who have aspirations - anyone daring enough to follow their own dreams rather than someone else's expectations. I can tell you that having this brand has just been me adding to that fire within, learning so much about myself and the world around me. I created the logo, a star with an upward arror composing the lower portion of the star, back when I first started the brand 3 years ago. I've made tons of errors but always learned from them, and the Aspire logo kept things in perspective. You want to always "Reach Higher" towards the stars.

Now that you know a little about me and my brand, let's hope I can help you fuel your fire with my t-shirt design.

Playmaker

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Initial Idea

The shirt is a play (no pun intended) on the Spacemaker pencil cases that were big in the late 90's and early 2000's. If you're 25 or younger, chances are you used one:

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Building on that nostalgia of your uninfluenced youth, it needed to instill the same energy everyone had when they were still using those pencil boxes. What better word to use than playmaker? Someone who doesn't sit on the sidelines and instead takes the game into their control.

Design Process

I first grabbed one of my old Spacemaker cases and put a piece of paper over it before scribbling on it. This provided a 2D basis for which I could vectorize the logo:

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I took the vectorized logo and proceeded to swap the arrangement of letters and added in some similar fonts for the remaining letters needed to give myself the look I was searching for.

Making the Shirt

A month ago I invested further into myself and my brand by purchasing a vinyl cutter and a heat press so that I could get out some singular ideas for shirts, jackets, and accessories. This could be a valuable tip for some and if you have the money for such, I'd recommend it. Otherwise you'll have your hands tied a little bit if you're trying to test out how just one single shirt would look. But anyways, back to the topic at hand. I had my vectorized design and went ahead and had it cut on my vinyl cutter before weeding it and getting it prepared to be transferred. Heated up the heat press and set up the pressure and timing to be correct before going ahead and transferring the vinyl to my shirt. Voila! My shirt is made!

Impact

I've put my all into making this brand better and that is exemplified in this shirt (and the photo). Go ahead and make some plays of your own! Take small steps so you can set yourself up on a huge play. Whether it's making a shirt of your own or something like getting your degree, "Reach Higher" for the stars! You can do anything you set your mind to!

Thank you for taking the time out of your day to check out my project! Hope you enjoyed!

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