Chris Vinca

Logotype Designer

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15

Aslan: The Great Lion

Hi Skillshare! My name is Christopher Vinca, or better known as @handletteredlogos on the inter-webs/instagram.

First off I'd like to say thank you to Martina for sharing your process. So far I've taken 40 classes on skillshare, yet this will be my first project. I was inspired by your techniques in this course and your approach to drawing scripts, and found myself implementing them into my own process. With that said, here's my project: (I hope you all enjoy!)

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The idea behind choosing the name Aslan came from a masterpiece Jake Weidmann just finished. (It's breathtaking right?) I've been following his work for sometime, and as a Chronicles of Narnia fan, it just made sense to combine the two.

Along with work from Martina, Ken Barber, George Bickham, (and of course) Doyald Young; I found an elegant script style as inspiration for my project.

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Here is my sketch progression

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thumbnail sketch

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Using this as a starting point, I decided to explore more flourishes and finally came up with this one:

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After endlessly refining the curves, I used a separate sheet of tracing paper to add in weight (the technique taught in the lesson).

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From here I scanned in the two layers and jumped into Illustrator.

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I found using a skeleton layer to create the weight layer really helps to keep the curves consistent.

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Here's a test print to double check any small mistakes I may have missed.

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The arrows mark where I made changes. I realized that from far away, it was really hard to read the "A", so I opened up the white space, and thickened the weight on the second stroke. I also added weight to the cross bar for legibility. For the "l" I closed up the loop, and for the "a" I increased the height of the stem. 

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A small but helpful adjustment was adding a white shadow to help the eye determine hierarchy between two similar weighted flourishes.

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Here's the final piece reversed on black.

Thank you all for viewing my project and everyone who left the kind words—I had a lot of fun with this class!

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