Arcane Truth

Media information / For immediate release

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                                                       Arcane Truth: Fall/Winter Collection 2013

                                                           Spirituality, Symbols and Shamanism

Who: Arcane Truth- a clothing company and designs by Jesse Sanderson

What: Upcoming Fall/Winter debut collection

When: Launching Winter 2013

Where: Selling locally in Toronto as well as online

How much: Prices range from $30 for t-shirts to $150 for raw denim jeans

Arcane Truth is a new clothing brand which was started completely from scratch by Jesse Sanderson, a 16 year old from Toronto, Canada when he completed  "A Staple of Branding" online course with Jeff Staple.

Arcane Truth spreads the truth about today's most important topics including government, science and spirituality. This clothing brand aims at enlighened/enlightening individuals who understand streetwear culture and identify (or wish to) with the topics that Arcane Truth uncovers. 

The Fall/Winter Collection of Arcane Truth consists of these stunning, provocative, never before seen designs: Appletree and Snake logo tee shirt, two Sacred Geometry T-shirts, (Merkaba, Expanded Flower of LIfe) Psychedelic molecule five panel hat, dip-dye Christianity symbol hoodie, 21 oz raw denim jeans. Its customer profile is predominantly males ages 14+.

This collection promises to be a ground breaking set of designs highly desirable to streetwear enthusiasts.

Legal background: Arcane Truth is registered in the Province of Ontario, Canada as a sole proprietorship. The logos, designs, artwork, trademarks and tradename are copyright and trademarks of Arcane Truth.

                                                                Arcane Truth... Known by Few

                                                                                     -30-

Logo:

The logos, designs, artwork, trademarks and tradename set out herein are copyright and trademarks of Arcane Truth. All rights reserved.

Watermark: Arcane Truth

Slogan: Known by Few

Colour Palette:

Mission Statement: 

Arcane Truth aims to spread the truth about today's most important topics including topics such as government, science, spirituality

Snake and Apple Tree logo tee front

Snake and Apple Tree logo tee back

Merkaba sacred geometry tee

Back of tees

Flower of Life tee

Dip dye christianity symbol hoodie front

Dip dye christianity symbol hoodie back

Hallucinogen five panel front

Hallucinogen five panel left panel

Hallucinogen five panel right panel

Hallucinogen five panel back

Indigo Raw Selvedge Denim: 21 oz heavy weight denim (if I were producing my preferred source would be Cone Mills)

Inside patch

Button

Scaled logo:

The logos, designs, artwork, trademarks and tradename are copyright and trademarks of Arcane Truth. All rights reserved.

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