Ryan Vatzlavick

Illustrator/designer

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Apple Of My Eye

Idioms, am I right... Great subject matter Mikey.

I started this project by Google searching idioms, and I am sure I landed on the same site everyone else did. After digging through loads of idioms in alphabetical order I wrote down all the ones that caught my eye. I had quite a long list, so I began concepting.

Everything started out very literal. I wanted to get away from being so literal, so I listened to Mickey when he started talking about what we consume, Music, sports, internet. It was all very strong, so I revisited the idioms and one really made me think. "Apple of My Eye."

Why is it that when I hear "Apple" I think of the company before I think of the fruit it was named after. And so my concept began. I wanted to show how much apple consumes my life, and how much time my eyes spend staring at apple products.

Below are some process images. Hope you enjoy!

Follow me on Instagram, ryanvatz, for more fun illustrations!

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I just realized that I misspelled "Charley". I no good with word things.

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I ended up doing Charley Horse also. :)

Hope y'all like it!

And if you do follow me on Instagram @ryanvatz I am uploading fun things daily!

Also if you are interested, check out my class "Icon Do This: Creating Your Own Icon Set"

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