First-time expecting parents need recommendations on pregnancy and parenting topics. The problem is that many people have little time to research and often prefer specific recommendations from those they can trust.
Aparently is an innovative online platform for parents to share recommendations on products and services based specifically on lifestyle and locale.
Parents want to make informed decisions on baby products and services and they are turning to the internet for answers. However, current online resources are too fragmented and general, compared to tailored recommendations from friends. This idea enables current consumer behavior through an online community, while addressing existing gaps in a growing multi-billion dollar market.