Lauren DeFranza

Interactive Designer

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1

Another Damn Beauty Blog (Phase 1)

PHASE 1 - Three logo options

CREATIVE BRIEF

Background: Another Damn Beauty Blog is essentially “Beauty and lifestyle-ish musings of another damn beauty blogger”--here I’d like to chronicle beauty reviews, other beauty-related content posts, as well as any content that revolves around beauty, travel, style, and lifestyle content.

Objective: Providing high-quality beauty, travel and lifestyle-related content.

Target Audience: Young professional women ages 18-35

Message: “Beauty and lifestyle-ish musings of another damn beauty blogger.”

Competition:

Essiebutton.com,Viviannadoesmakeup.com, http://www.whatihearttoday.com/, gemsmaquillage.com, http://www.thedauphine.com/, http://liana-beauty.com/, http://milkbubbletea.blogspot.co.uk/, http://www.beautycrush.co.uk/, http://www.graciefrancesca.blogspot.co.uk/

Distinguishing Characteristics: This blog displays a sleek user friendly design that is lacking with the majority of already existing beauty blogs. 

Creative Considerations: Explore a palette that reflects soft, muted variations of colors in a box of Macorons. Loves design inspirations from Dear Miss Modern.

Tone: Honest, light-hearted, chic

MOOD BOARD

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