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Lauren DeFranza

Interactive Designer



Another Damn Beauty Blog (Phase 1)

PHASE 1 - Three logo options


Background: Another Damn Beauty Blog is essentially “Beauty and lifestyle-ish musings of another damn beauty blogger”--here I’d like to chronicle beauty reviews, other beauty-related content posts, as well as any content that revolves around beauty, travel, style, and lifestyle content.

Objective: Providing high-quality beauty, travel and lifestyle-related content.

Target Audience: Young professional women ages 18-35

Message: “Beauty and lifestyle-ish musings of another damn beauty blogger.”


Distinguishing Characteristics: This blog displays a sleek user friendly design that is lacking with the majority of already existing beauty blogs. 

Creative Considerations: Explore a palette that reflects soft, muted variations of colors in a box of Macorons. Loves design inspirations from Dear Miss Modern.

Tone: Honest, light-hearted, chic



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