Anjuna is a Pinterest style social bookmarking site for brides planning their Big Fat Indian Wedding. It will be a fun and easy way to share ideas with friends and family
Its a great way to show off your personality , philosophy and style.A cool way to gather ideas and inspiration , share ideas with one another.
www.Anjuna.co
Anjuna - 30 Day / 60 Day / 90 day plan
30 Day Plan:
Create Pipeline: For Getting wedding vendors
• Create spreadsheet of any wedding vendors who want more customers online
• Work on finding who the key decision makers are within the organisation
• Work out size of company & likelihood of success
• Send a cold email introduction offer a free trial for 30 days to advertise their services.
• Send a link of the landing page so they can sign up and have a look at the value proposition (features and benefits)
• Join linked in groups for wedding professionals and vendors
• Start a blog with information on indian weddings
Create Pipeline: For users (brides & grooms)
• Set up landing page www.anjuna.co with email box to gather emails
• Set up Social media profiles - Facebook , Google , Twitter
• Create a email list of users and send an email with my value proposition
• Create a competition e.g $20 amazon voucher for people who sign up early
• Setup a simple Wordpress website so users an vendors can look at a prototype (which will be similar to Pinterest )
• Create a Google Adwords / Faeebook ad campaign
• Create a brand - which stands out from the rest
• Contact indian wedding & wedding bloggers to help spread the word.
Learn Rails
• learn to become a rails programmer so i can build this prototype myself
60 day plan
Website Development / Product development
• Create version 1.0 of the website
• review the results of the previous campaign
• Add home page , about page , sign in page for new and existing customers.
• Add store page if possible e.g use stripe or Paypal for wedding vendors
• Add video explainer page
• Increase number of tweets . posts and shares via social media.
• send out monthly emails to users and wedding vendors with updates
• Create the brand - logos , headlines , sub lines etc
• Create a Google Adwords / Facebook ad campaign
• Create a brand - which stands out from the rest
• Contact indian wedding & wedding bloggers to help spread the word.
90 Day Plan:
Update the website - Get feedback from users (brides & groom) and customers (any wedding vendors wanting new customers. Allow any wedding vendor or blogger to update their information . Review the number of users visiting , maintain relationships with wedding vendors & bloggers.
Podcaster & Self-Taught Coder.