This was an attempt at starting a brand while i was in college. I had this awesome little vectorized Panda I had done up for someones logo, and they ended up not using it so I decided to use it. My ideas were kind of all over the place with it and there was (is) no clear concept. I had the name AnimelU (animel university), kind of silly I know, but the concept was focus. Kind of like a spirit animal type of the thing.
I'm hoping to be able to achieve a real brand message and concept. So feedback, opinions, input, whatever you've got I'll take it.