Loren Klein

Freelance Graphic Designer

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Angelo's Pizza

I actually started with a sketch of the word Angie's in my sketchbook, just straight black ink, about an inch wide.

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I traced the letters with a single stroke script, then doubled it up to make thicks and thins in the lettering, then just decided to convert the whole thing to outlines and I just edited the letters freeform. I was going for a more vintage look so I used my grandmother's vintage beauty cream canister for inspiration.

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I was liking the third one, but I liked the less perfect letters in the fourth one better because it felt more vintage to me. But I realized I didn't like the name, so I moved the letters around and made it say Angelo's. The vectors aren't perfect but, hey, they didn't have computers back then anyway.

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Then I had a lot of fun putting some vintage touches on it. I roughened it up and added texture too. 

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I learned a lot with this lesson. And I'll definitely keep practicing. Please let me know if you have any feedback!

Thanks,

-Loren Klein

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