Analysis of my business: Music Lessons | Skillshare Projects



Analysis of my business: Music Lessons

Targeting: Parents of school-age children


[M: google search result

A: click to go to the teaching page of my website (]

[M: information about me and how I teach

A: fill out contact form at bottom of page]

[M: personal response from me

A: schedule a trial lesson]


End Goal: Schedule a trial lesson with a new student


Analysis of Another Business: Email from Hair Salon

Targeting: Previous customer​


[M: (subject line of email) It’s time for your next visit!

A: open email]

[M: Link to book online or request reminder later

A: click through to book on website]

[M: "Here’s what you did before, and here are other options we offer"

A: Select a service and proceed to booking]

[M: choose a date

A: at this point I left the site because I clicked through two weeks' worth of dates and there were no available times. They need an option to see “next available appointment”]

End goal: Client books another appointment


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