Leslie R.

Creative Director

54

3

American Luthiers String Packaging

String packaging for a soon launching brand of guitars, straps, picks, & strings.

Brand is inspired by civil war era military items, antique brass and wood, Stradivarius labels and design, wooden ships and antique nautical ephemera.

All guitars are bespoke, and handmade in America.  

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The above image is my first mock up. I don't think I've worked in enough military influence. Design still feels to country & feminine.  Comments appreciated!

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