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Amber Meyer

Always learn.

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Amber Meyer, Freelance Design

Hello! I'm Amber, a graphic designer that is interested to start a freelance business. I am here to build a brand identity for myself. Currently I work in-house marketing and advertising for a trucking company; I mainly focus on print design there but I want to branch out. I have been thinking about creating logo designs and brand identities for small businesses.

I also have an interest in illustration work and hand lettering. I enjoy drawing and printmaking; I want to bring these together and create small products such as, posters, lapel pins, stickers and more.

CREATIVE BRIEF:
Cohesive brand identity for Amber Liz Meyer’s graphic design business with a focus on brand identity, logo design and illustrations.

BACKGROUND:
Amber Liz Meyer has experience with design covering catalogs, posters, sell sheets, brochures, logo design and more. She wants to seek clients that align with her mission.

OBJECTIVE:
Gain a strong presence online with future clients, while accurately representing her modern, minimal sense.

TARGET AUDIENCE:
Motivated men/women, ages of 22 and 40, that are starting businesses and appreciate clean and creative solutions.

MESSAGE:
With an appreciation for strong brand identities and supporting small businesses, Amber Liz Meyer will provide a smooth experience to start your journey.

COMPETITION:
With the growth of the internet, there are many opportunities for other freelance designers.

DISTINGUISHING CHARACTERISTICS:
• Amber Liz Meyer will combine tailored, approachable design to strengthen brand identities for small businesses.

• Can combine hand-drawn elements with digital work to create a unique experience.

CREATIVE CONSIDERATIONS:
• Cool, soft earth tones

• Strong sans-serif to create contemporary identity

TONE/KEY WORDS:
• Modern

• Approachable

• Trustworthy

• Organized

• Sincere

MOODBOARD:

0f81ea04

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