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Caio Mascarello

illustrator and artist

62

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Amanda & Daniel Watercolor Wedding Logo

My sister is getting married and she requested me to create her weeding visual ID (as a gift from her graphic designer brother) :P

As we started working on the job it felt really related to the content of this class I was already taken so I decided to use it as my class project. 

Brand Attributes:

Taking they wedding/ wedding day as a brand, they enlisted the following attributes to be taken in consideration on creating the logo:

  • happiness
  • simplicity
  • love
  • creativity

It was also highlighted the importance of simplicity in the logo, their are not having a fancy wedding, they want something simple that they can have a great time and celebrate their love with family and friends.

Mood Board:

My sister and I started a pinterest board in order to work on references for their logo. After time, we sat and narrowed it down to some core images:

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She requested me to work on the following color palette, brides request... although i found it adequate.

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Handwritten Lettering:

In order to put as much love as possible in their logo I decided to do as much work as I could do by hand, and put my heart out in their logo. 

Taking the baseground established on the previous steps, I started working free on the handwritten, trying different things, elements and so on. (some of the process below)

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I also worked on a monograme for some of the wedding printed materials:

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After I finished in Illustrator to vectorize and improve the handwritten results, achieving the result below:

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To respect the attribute simplicity I decided to do not use any element on the logo, I didn't fell it was necessary. 

Watercolor Background:

I also got some time playing with watercolors on colors and shapes (below some of the results).

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My sister felt in love with the one that goes from green to blue to purple and I kept playing with those colors.

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To complete the task I worked on photoshop and achieved this reseult:

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Final Results:

These are the final watercolor logo and monograme to be used in the invitation, weddgin website, and so on:

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and

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Thanks for watching!

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