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Alphae Toys- Eco-friendly Toys for Special Needs Children.

Hi everyone, my name is Danielle Montalvo and I'm the owner of Alphae Toys. Alphae toys creates eco-friendly toys for special needs children.

You can visit our site here

Or, if you're not ready for that kind of commitment yet, we can start off as friends

In ten sentences or less, write down your business model.

Educate myself on current therapy games, needs, and techniques relevant to special needs children. Design toys based on said therapies, needs and techniques. Create toys using eco-friendly or locally produced resources. Sell to families through the store site and places that are geared towards customers that are looking for different, such as farmers markets and eco-friendly based boutiques. Repeat to build a following and expand into higher end boutiques without compromising the idea that the customer is purchasing a unique or special find not typically found in the big box stores.  

List the assets you have or will acquire

The assets I have include five years of experience designing and building toys, enough materials to build the company product list from 41 products to 100 products within the next two months, hands on experience of Occupational Therapy, five years of sewing experience, a plethora of free online tutorials to better my skills, a strong site, a small but positive online following of nearly five thousand special needs families. 

The assets I will acquire will include a bachelors degree in industrial design with a minor in art and better equipment.

List the human resources you will contribute or hire

The human resources I currently have available to me are friends and family members willing to contribute their time and energy for free. These include family and friends capable of sewing, crocheting, wood working, or are in professional fields such as special needs, marketing, PR, art, logo design, and plenty of children to fill the pages of my digital catalog.

Describe who your customer is and what the customer gets from doing business from you

My customers are mainly families that have special needs children who are looking for ways to contribute to their child’s therapies at home based on play. However, my customers are also becoming parents who enjoy more natural gifts, teachers, looking for toys for their classrooms, and younger women looking to buy a unique gift for expecting friends. 

Customers get an experience from the product, whether it is in the way I had initially intended through creating therapy based toys by enabling parents to play fun games with their child at home; there is also an experience for the customers who are not buying with the intention of buying for a special needs child. Each toy comes in a hand sewn drawstring bag with our logo beautiful printed across the bag, it’s a gift within a gift, and although it’s a little more time consuming, it’s something that is noticed and noted on by customers again and again.  All of them, whatever their intention to purchase, get a handcrafted product of quality and with a unique design.

And finally, outline what part of this is hard, which part is unique, and how you're going to repeat it again and again.

The hardest part is convincing people that this is something they need. A lot of special needs therapies (for in home) are digitally based. While there are still things children who have special needs need to physically do, the in home experience is leaning more towards apps. This has taught me to adapt, to seek out the eco-friendly families, and to build relationships that can include talk of therapies and the need for more play in children’s lives. 

The concept (I believe) is a unique one. I haven’t found an eco-friendly special needs toy company out there (yet). While there are some companies that create their toys and then market to special needs families on the side, there aren’t any companies that are really marketing beautiful eco-friendly toys specifically for special needs children.

I’m going to repeat my unique aspect my continuing to make toys, by expanding our toy line, and continually giving customers something to look forward to. I believe it shows commitment not only to the customer, but to expanding the availability of mainstream special needs toys that are as unique and as beautiful as the children that need them.

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