I started mind-mapping with the idea that I really wanted to do something media/tv/movie based. Then I realized that I wanted this project to be a little more personal than that. I've always loved the idea of creating an alphabet poster that didn't use the usual "A" is for Apple, "B" is for Balloon icons to represent the letters. While I'd love to create a poster based on characters and episodes of Seinfeld, I feel that an alphabet based on the Midwest would be more appropriate. More research/ideation later.