Dani Marti

Love keeping things simple.

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11

Aloha Friday

For my next Logo Challenge I chose the words "Aloha Friday", a really popular expression here in Hawaii...

As base for my lettering logo I used this nice font, Brayden Family.

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One I displayed the font as my base, I started to sketch, I rebuilt some letters and the font to make it works as a circle...

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I decided to add the shaka hand, I thought it could be a cool touch :-)

In the sketch below I was having some big negative spaces that I didn't really know how to fix, specially between the letter "a" and "u" .

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After leaving the design for a while and look it again with fresher eyes I had some new ideas and made those new sketches. Now I was ready to take it to the computer.

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These are some of the results... Here I was still struggling with some of the negative space.

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Finally I got to my final and favorite version...

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Details close up

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Adding the Palm version...

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And a black and white version...

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Hope you like it!

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