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Brandon Williams





Thank you Fraser for being so kind to giving us an inside look and of what goes on behind the scenes of your logo process. Your class was very helpful.

I decided to create an alligator logo, it's one I've been trying to create for a while but was having some trouble with the head. Using your tips, this is what I've come up with detailed in the photos below.


Reference Material


Sketching With Simple Strokes (I think I went a little overboard in this section)


Bold Lines & Negative Space




Shading & Coloration / Presentation

All the best.


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