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All that glitters is not GOLD

What originated in or before the 12th century, this quote is a well-known saying that means that everything that may not be precious and valuable even though it looks that way. From Kid Cudi to Bob Marley and even Shakespeare with the phrase 'all that glisters is not gold,' this is a phrase that is ubiquitous with the world and simply states that everything that appears shiny may or may not be valuable.

As a business commandment, this is a great one to follow. As an entrepreneur, graphic artist and photographer, I come up with a myriad of ideas, however, not everyone is the best. Remembering this commandment helps me filter through and improve the various concepts I have written down.

Lets put this commandment into play and pretend that I have this not-so-brilliant idea for a restaurant that serves chocolate spaghetti and wasabi pizza. Sure this idea seem so ridiculous, but in my mind I would be envisioning ‘gold ideas.’ Assuming I spend all my savings on a restaurant that serves my ridiculous menu, I would probably go broke because nobody likes the menu as much as I do.

If I had taken the time, followed my business commandment, perhaps I would have rethought my idea and came up with an even better menu.

 

So in the words of Kid Cudi, “Everything that shines ain’t always gonna be gold.”

 

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