All Points | Skillshare Projects



All Points

Based on the spirit of classic British pubs, All Points is a meeting place for young creatives, families, basically anyone interested in good, honest food.  While it's heart would be based in the UK, like the British Empire, it has an explorers spirit, traveling around the globe, through diverse cultures and times to bring the very best in a miriad of cuisines to our community.  This one foot in the past and the other in the future mentality would be evident not only in the food, but also in the decor and atmosphere.  Honoring the wood and stone of the original British pubs, yet also bringing in the light and clean lines of more modern design.  We also embrace the tradition of music and culture in pubs, featuring local musicians, artists, and film makers in regular event nights.  

Our guests are young, creative professionals who are looking for a place to meet with friends, bring their families, and be inspired while enjoying interesting, good quality food and drink, made with fresh, local, organic ingredients, all in a warm, welcoming, well designed atmosphere.  They see us not just as a place to grab a quick meal, but as a place to spend time, create memories, relax, and engage in the community.  They know we're dedicated to wholesome, creative, and interesting foods, all based and inspired by pub, bar, tapas, and brasserie culture around the world.  This is what sets us apart from all of the other bars and restaurants in the area, we are committed to creating honest, straight forward food and drinks, and actively involved in the betterment of our community.

The hardest part of this vision is finding the right people and successfully balancing profit with bringing value to our guests.  The more guests we have, especially regulars and promoters, the more desirable the experience will be.  Because the profit margins are so small for restaurants, we will need to rely on word of mouth and social media for marketing, especially in the beginning.  Bringing in local people who have large local social media followings, crafting special events to highlight and capture existing areas of interest for the community, as well as being involved with local groups and charities with a higher profile, will be lower cost ways to advertise and bring in new guests.

The basic business model is to pay rent, hire curious and driven cooks and friendly, creative servers, make great food, sell it, along with great local ales, for a profit.


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