My project is for a luxury brand fashion store whose designs are inspired by travel experiences of the owner. I have uploaded 2 styleboards where one is more fun, colourful and full of interesting patterns inspired by South American and Asian designs. The other one is more classy, minimal and luxurious.

After reading the concept brief, the style "Simple Sophistication" would be better suited to the brand. After sketching about 30 different ideas, I picked the following to make digitally.