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Morgan Gore

If You Bild It.



After Eleven Apparel // Style Guide

I'm currently working on rebranding my company, After Eleven Apparel, and I'll be using this course to create a style guide for use within my company, partners & vendors.

Content Outline

I. Brand DNA + Brief Highlights/Moodboard

II. Guidelines
A. Logo Usage and Lockups
1. Logo Usage: Marketing
2. Logo Usage: Garment 

B. Color
3. RGB

C. Typography

III. Graphic Elements and Applications

A. Labels
   1. Woven Labels
   2. Size Labels
   3. Brand Patch
   4. Accessorie Labels
B. Hangtags 
C. Logo Violations
   1. Marketing
   2. Product 


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