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Abby Normal Photography

Abby Normal Photography Project - abbynormalphotography.net 

1.  Objective 
Abby Normal Photography wants to achieve a long lasting relationship with satisfied customers who will pay for innovative photo shoots and be brand enthusiasts.

2.  Target 
Main target:

An inspiring 21 year old  model Instagram’s herself, but she does not really know where or how to create a modeling portfolio. She knows she wants to be a model, but needs to find a photographer that she trusts and can make her stand out from the crowd.

  • Essentially I am looking for 18-29 year olds females who want to do a photo shoot for pursuits of a modeling career or to see themselves in a new light
  • I am also targeting parkour professionals 18-33 males, who are looking for innovative photos

3.  Issue 
Consumers do not want a jcpenny or standard photo shoot. They want interesting photos that will make them stand apart from the crowd or portray them in a new light.  

4. Solution 
Abby Normal Photography provides an innovative photo shoot  where the model stands out and is custom designed to fit their needs.

5.  Support 
Abby Normal Photography has taken thousands of photos and traveled around the world. Every photo shoot is tailor made to fit the aspirations or goal of the model. We also design jewelry, dresses, props, and landscapes for different photo shoots. Abby Normal Photography has been apart of an exhibit and is apart of artist communities.

6.  Personality (What is the tone?)
The tone is quirky with a bit of sass with a professional look.  

Research Findings:

Essentially most people find my company on facebook. They either are a friend of mine or see it from a friend of a friend if someone has liked a status. They will usually inquire about doing a photo shoot.

Wedding is a big topic that I am constantly asked about. I have though about diving into this market, but it is too much of a hassle and not the kind of photo shoots that I would like to do.

Males tend to ask for head shot photos, which I would not mind doing as long as they are interesting.

Many photographers charge hourly rates of $50 and up. I would like to charge for the shoot itself and not the hours; if I take amazing photos in one hour, I can only charge for that hour.

I should probably go into pinterest. I have looked into it and have seen the finical growth that can come of it.

My facebook fans and most likely my clients’ gender is a close split 55% are females and 45% are male. I do believe that more of my business comes from females.

My facebook fans and most likely my clients’ age is right where my target needs to be 18-24(39% Female; 30% Male) year olds then 25-33 year olds(8% Female; 12% Male).

I have a good target audience of 18-24 year old females who could use my services.  

The top places that my facebook fans are is in Philadelphia, PA, State College, PA, Bensalem, Pa, New York, NY, Chicago, IL..63.1% are fans from Philadelphia, which is a where I live.  

My competitors are local photographers from New Jersey and Philadelphia. They provide more of the run of the mill photos shoots. They are different from my shoots since my shoots are custom and offer a unique perspective as well as conquer different topics such as parkour and international travel.  

 

Laying the Ground Work

1. In one year, what do you want your brand to be known for?

  • Professional and unique photo shoots
  • Building modeling portfolios

2. The people who love your brand most care about:

  • Spending time with friends and their family
  • Their careers as models
  • Facebook socializing


3. Your brand is NOT:

  • Serious
  • Gloomy
  • Pretentious
  • Quiet
  • Boring



4. Above all else, your brand stands for:

My brand stands for developing creative photos for people who never would see themselves in that light. The photos will be innovative and very bold. Giving people the photos that they need while striving for excellence in unique photo shoots.

 

Objective (what is the goal of this branding project):

My objective is to get a clear and concise strategy so I can more forward engaging my brand in different platforms while maintaining the brand’s identity.

Target (who is the brand trying to reach - demographic and mindset):

The target is two fold:

  • An inspiring 21 year old  model Instagram’s herself, but she does not really know where or how to create a modeling portfolio. She knows she wants to be a model, but needs to find a photographer that she trusts and can make her stand out from the crowd. 
  • A  28 year old magazine editor sips his coffee and is ready to take on the day trying to find some innovative photos. He wants to be inspired… more than he get with his double frappacino with extra whip cream. He searches for new, editorial fresh photos. 


Insight (what deep consumer need is the brand trying to solve):


My brand is resolving the need for a photo portfolio and the need for self-satisfaction. Giving consumers beautiful photos that they could not have imaged before and creating great portfolios for professional modeling jobs.

Key Idea (the core purpose of the brand - should be pithy & inspirational):

Abby Normal Photography creates photos shoots that are unique and inspiring for people who want custom innovative editorial and portrait photo shoots.

Supporting Facts About the Brand:

1. Every photo shoot is custom made. Each shoot is designed to accomplish the models' goals and aspirations. 

2. The photo shoots have unique angles, perspectives, and innovative qualities. They are not photos that you can find at a jcpenny or run of the mill photography shop. 

3. Abby Normal Photography is run by a professional photographer who has published photos, poetry, and business articles. She is a jewelery designer, fashion designer, comedian, puppeteer, web designer, a marketer, and of course a photographer. Her rounded experience guarentees a fun and unique shoot.

3-Word Personality (the brand’s tone):

Innovative, Bold, Quirky 

Create a collage of imagery that represents the personality and “mood” of the brand. Try to avoid literal images, and instead focus on colors, textures, and feelings. This collage should start to build the “world” of your brand, and will serve as guidance when you move into design.

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