The ASU Foundation is a non-profit organization involved in raising and investing funds on behalf of Arizona State University.
We are currently in the process of redesigning the website, but I am also in charge of revisiting the information architecture and seeing if it fits our current goals.
20.4.2013 Competititve Review
Compared similar foundations for three different universities, Wisconsin, Ohio State and Arizona. It's interesting to see that even though each organization has essentially the same goal of raising and investing money, there are significant differences in the labeling and organization of the navigation.
The competitive review can be found here: https://www.dropbox.com/s/xhslolkf6v0yk51/competitive%20review.xlsx
The target audience for this website is:
High-level ASU/Phoenix area philanthropists
ASU alumni/potential donors including recent graduates and long-ago graduates
ASU supporters/fans, especially those who have never made a gift
Persona can be found here: https://www.dropbox.com/s/iy2srham89z3cyv/persona-ASUF-Steve_Johnson.pdf
28.4.2013 Recruiting Brief
The following lists the criteria for our card sort activity:
Knowledge of Arizona State University and general familiarity/affinity with the university
Diversity of gender, race and age, though users should be older than college graduate age
Varying levels of computer and Internet competence
Users in the Phoenix, Arizona, area
Moderate income level
28.4.2013 Content Inventory/Audit
Content Inventory can be found here: https://www.dropbox.com/s/ejl6r3egdti3538/ASUF-inventory.xlsx
Sitemap outline (.xlsx) can be found here: https://www.dropbox.com/s/uv6fvf1pyivwlvq/sitemap.xlsx