Updated Feb, 13th 2013
Assignment Week 1:
1) Explain your business model in one paragraph. Write out how it spends money, acquires users, and earns money.
AMERICA: THE APP is an iPad app that creates video playlists built around common themes of American history (race, innovation, immigration, etc.). The video content is sourced from documentaries available in the public domain.
AMERICA is free to download from the iTunes store. A few mixes are available free in this version to give users enough sample content to get them hooked. AMERICA makes money when users pay to receive the premium version, which includes several additional mixes.
AMERICA acquires users in the following scenarios:
2) Detail out your main costs, main ways to acquire users, and earn money. Outline the equation in text below. In Week 2, we'll start putting this into Excel.
AMERICA spends money in these ways: