Nicolas Acosta

Art director @ JWT Colombia

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2

AMAZON HOT SAUCE

I chose to work in a Colombian hot sauce brand called Amazon. I’m working on this because the brand owner is a friend of my mother and I would like to do it as a proposal. Actually they have a label design, but the look and feel of the brand right now is a little generic. It is distributed around the world.

 

I think the plus of this product is the exotic origin and its name. I assume they want to keep the parrot because it is very important into the image of the brand.

 

Sorry about my English.

 

They are very proud of their origin and the natural ingredients.

 

the shape of the bottles is very similar to the tabasco ones

 

 http://www.amazonpepper.com

 

In the mood board is the actual label.

 

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