I have found some troubles trying to identify the naming of this company. The brand is composition between AHA + Life. Well, I am not from here, I am from Barcelona, Spain, I have to face the wall language, and besides the culture context that sometimes I hard to detect. For example, the expresión "Aha" in my country/language is something that you are assuming, like an assertion. Depends of the voice tone, it could sound even ironic. But in English is really hard for me find the meaning 'Aha' (I was investigating on internet and I didn't find nothing consistent) I mean, I want to make a relation between the naming of the company and the logo, but I don't know if in this case 'Aha' is a random name (I don't think so at all) or if a shortener of an slang expression. Maybe you can take me a hand with this before to go on.
By other hand, I started with color, concept and typography. I picked up yellow mixed with purple tones, I like this combination because I associate with the sun, with the golden, with precious&glitter things. And the purple like a complementary color that could be contribute to enhance other aspects. One thing that I see these lately years, is that all the fashion brands looks the same, very similar fonts, same color (black-gray), repeated resources. I don't know, I would like to start another trend, with other inclination.
*Credits: Pinterest. fonts.com and Google searching.