AFTERS, the Dessert Co. Food Truck

AFTERS, the Dessert Co. Food Truck - student project

Hey, What's up everyone! Nicolas, great class!

PROJECT DESCRIPTION

AFTERS is an awesome food truck that sells Aebleskivers... look them up ;), which are a Danish dessert. The logo needed to reflect Danish, English and American, which I did a lot of research on the get the right feel. Afters is the term used in some parts of England to refer to dessert. I was very excited to do this and really wanted to focus on making it a hand lettered logo. The research really drove the look and feel of the final product. It is clean and simple yet organic and approachable. 

SKETCHES

AFTERS, the Dessert Co. Food Truck - image 1 - student project

AFTERS, the Dessert Co. Food Truck - image 2 - student project

AFTERS, the Dessert Co. Food Truck - image 3 - student project

AFTERS, the Dessert Co. Food Truck - image 4 - student project

AFTERS, the Dessert Co. Food Truck - image 5 - student project

VECTORIZING

AFTERS, the Dessert Co. Food Truck - image 6 - student project

AFTERS, the Dessert Co. Food Truck - image 7 - student project

FINAL LOGO

AFTERS, the Dessert Co. Food Truck - image 8 - student project

AFTERS, the Dessert Co. Food Truck - image 9 - student project

OPTIONS

I wanted to give my client many options and versatility for their brand while keeping the same look and feel. 

AFTERS, the Dessert Co. Food Truck - image 10 - student project

AFTERS, the Dessert Co. Food Truck - image 11 - student project

AFTERS, the Dessert Co. Food Truck - image 12 - student project

AFTERS, the Dessert Co. Food Truck - image 13 - student project

MOCKUPs

AFTERS, the Dessert Co. Food Truck - image 14 - student project

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AFTERS, the Dessert Co. Food Truck - image 16 - student project

AFTERS, the Dessert Co. Food Truck - image 17 - student project

AFTERS, the Dessert Co. Food Truck - image 18 - student project

AFTERS, the Dessert Co. Food Truck - image 19 - student project

FOOD TRUCK

Here is the final trailer design. 

AFTERS, the Dessert Co. Food Truck - image 20 - student project

AFTERS, the Dessert Co. Food Truck - image 21 - student project

AFTERS, the Dessert Co. Food Truck - image 22 - student project

This was a really fun project and although my pure clean wrap design was not fully used I'm pretty happy with the final trailer. 

I am really happy with all I learned in this class. It helped connect some of the dots on what I was still missing with my hand lettering.

Thanks again Nicolas, you're a beast!

Jordan

Here is another one I did since I had to finish the Afters logo on a tight time line.

I feel like there is some uncomfortable negative space between the I and the N, as well as the stem of the N having an odd angle in comparison to everything else...

AFTERS, the Dessert Co. Food Truck - image 23 - student project

AFTERS, the Dessert Co. Food Truck - image 24 - student project