AFTERS is an awesome food truck that sells Aebleskivers... look them up ;), which are a Danish dessert. The logo needed to reflect Danish, English and American, which I did a lot of research on the get the right feel. Afters is the term used in some parts of England to refer to dessert. I was very excited to do this and really wanted to focus on making it a hand lettered logo. The research really drove the look and feel of the final product. It is clean and simple yet organic and approachable.
I wanted to give my client many options and versatility for their brand while keeping the same look and feel.
Here is the final trailer design.
This was a really fun project and although my pure clean wrap design was not fully used I'm pretty happy with the final trailer.
I am really happy with all I learned in this class. It helped connect some of the dots on what I was still missing with my hand lettering.
Thanks again Nicolas, you're a beast!
Here is another one I did since I had to finish the Afters logo on a tight time line.
I feel like there is some uncomfortable negative space between the I and the N, as well as the stem of the N having an odd angle in comparison to everything else...