My new Lean Canvas narrows early adopters down to one class: the model aviators.
We now can ship model kits to be assembled by the customer who is a tinkerer. Way less overhead, salaries.
PROBLEM 1) Wanting bigger payload 2) Latest cutting edge technology 3) Longer flight times EXISTING ALTERNATIVES balloon, plane, quadcopter, drone SOLUTION Product is loaded with sensors, gyro, gps, wifi and G4-, all software connected to give it autonomous flight as well as smart phone control. Product is longer airborne because of combination of quadcopter & airfoil for longer delivery routes Product has greater payload than anything currently on market UNIQUE VALUE PROPOSITION Will enable you to take precise areal photo shots under your control and with your high-end equipment. Heaviest payload on market. HIGH-LEVEL CONCEPT Works like a quadcopter with wings: distance flying and precise spot landing-, all under GPS/computer control! UNFAIR ADVANTAGE Aggressive patent creation Dream Team: Software by PA quadcopter Dr.; Air foil design by German model aviator CUSTOMER SEGMENTS Aviation Model Enthusiasts EARLY ADOPTERS Model aviators KEY METRICS Key success: every US town to buy/rent one unit annually... that translates into 25m! Key actions: Twitter, Facebook, web-site hits, likes and tweets CHANNELS kickstarter Facebook, twitter,linkedin web-site contacts Maker Fairs TED talk COST STRUCTURE Salary 1 assembly worker=35k yearly; materials per unit: $ 300; software license per unit: $ 75; Total material costs for 1000 unit annual output: 375k plus 35k for salaries: 410k fixed costs. Break-even point: 520 units annually at $ 413k Advertising, maker fairs: 10k yearly REVENUE STREAMS Buy: $ 795 Rent-to-own: $ 95 per month for one year