ACLR8 - student project

Aclr8 is a brand for car and motorcycle enthusiasts of the sporting persuasion. Specifically, people who like to go fast.  The idea grew from my frustration that there isn't a whole lot of cool non-NASCAR apparel out there for the type of person who enjoys motorsports.  And I also wanted to find a way to make money while participating in the sport I love.  In short, my goal is to sell shirts to go racing.

My first set of shirts grew out of random sketch ideas I've had over the years.  I got them all printed two years ago.  Today I've got another stack of designs about a week out from getting printed, but here's what I've put on the market so far:

The first one is a play on the Gulf livery made famous by the Ford GT40 and Porsche 917 racecars.

ACLR8 - image 1 - student project

ACLR8 - image 2 - student project

One of the other themes that is integral to ACLR8 is incorporating mechanical items into designs.  Putting parts together that an auto enthusiast would recognize is something that I hope speaks to the heart of the niche I'm targeting.  The following two designs were my first attempts at that.

The I :heart: V-Twins shirt is aimed particulary at Ducati enthusiasts.  The general design of the exhaust cans imitate that of the Ducati 916, which was a pivotal design in motorcycle history.

ACLR8 - image 3 - student project

ACLR8 - image 4 - student project

The last design goes a little more abstract with the car/bike parts as art theme.  I used gauge designs to make a circular crest with the eye of providence as the centerpiece.  This along with the Gulf racing skull have been my most popular designs to date.

ACLR8 - image 5 - student project