7 (Sort-of) Executable Plans of Action

1) Listening to the lesson:

I am very easly distracted, so to stay focused during the lesson I made sure no other browser tab was opened and that the video screen was maximised. I also doodled while listening to Alyssa (hey, thanks!). Here is the result - please excuse the typos - for me I remember a word for longer when I see it written down. Some elements of this might not have come from the lesson but from my own train of thoughts during the process. I also omitted the details that I did not agree with or deem too important. 

2) The project: I think many of you out there will agree with me on this: it's not easy to reframe something. Framing is what we do automatically. For example, with this project, I had to consciously derail myself from the typical frame of "band must perform at both places" and "road trip! crazy road trip movie script!!".

The assumptions: in my head I set out some boundaries to make the background more realistic:

  • this is an indie band, not too famous yet, not too obscure;
  • the first festival starts at 2pm, the second starts at 5pm on the same day; and
  • the band needs to review the contract with their band manager afterwards - how could he doublebook? is he crazy?

The questions

  • Who cares the most if the band cannot perform at one or both events? (probably the band manager, for financial reasons)
  • How large is the fanbase and how much will they respond to the news that this band cannot perform as scheduled?
  • Can the band do their best if they have to perform at both places? 
  • What would be the repercussions if they bail on the event organisers? (no more future contracts,..)

The brainstorming

As you can see, my plan of action gets crazier and crazier down the road. Let me sum up the ideas I come up with:


  • Pick the bigger event with the higher outcome. This has to be done early & the event organisers at the smaller festival must be notified and apologised to appropriately. The band could recommend buddies who would stand in. The band should also film a special 10mins vlog to say sorry to the fans at the smaller festival (this is to be tweeted out & uploaded to their website), during which they could do a special performance etc. The event organisers at the smaller event may choose to broadcast a part of this.. although I don't think they would. Bottom line is, no one will get their heart broken, but in business you must be as nice as you can.
  • See what the fans say. The band can tweet about their predicament or test the water by talking about how excited they are to play at festival A and B. Gauge the reactions of the fans - maybe they will get 100 positive tweets from festival A and the sound of silence from festival B. In this case, the decision of either/or is easily made.


  • if they can physically travel between the two festivals, sure. Maybe this is the time to call up a favor from a rich friend to borrow a private jet! The gears do not need to come with, as the band manager can organise for a different set to be available for pick up at the second event.
  • Hire 4 doppelgangers who will lip-sync to the recorded music. This works out better than holograms & the audience is hopefully too drunk or high or far away to spot the difference. 
  • Hire 4 doppelgangers, who will wear Ironman-type masks and lip-sync to the recorded music. Even better.


  • Call a bomb threat to both events at clinch time. Or tell them you had a crazy fight and were hospitalised (any excuse that makes the band members seem like bad asses would work). Release an exclusive interview with Pitchfork to discuss this traumatic experience the day after.

So that's my take! I spent 7 minutes on the project and will give it more thoughts over the next few days. In my experience, you can't make insights appear in 10 minutes, you have to spend days turning it around like a rubik's cube.


Please sign in or sign up to comment.