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Steve Lambert

artist

8

2

3 Processes to be optimized, automated, and outsourced

At first I was having trouble coming up with these – most of what I do doesn't seem very repetitive.

Then I thought about the monthly newsletter I try to send out to my mailing list. I have trouble getting it done on time. I realized I've never written down how I do it – never turned it into a list of tasks. It was on my to-do list as "start a draft of my newsletter" and that hasn't been working. So I decided to break that down.

Here's what I have so far (it's not done)

  • Find date of last sent update
  • determine most popular posts on Facebook, Twitter since last update - add to txt file
  • Collect posts of talks, exhibitions, or new work posted since last update off my portfolio site - add to txt file
  • skim other sites and pinboard for other posts of note since last update - add to txt file
  • Review calendar for past travel and events since last update to write about - add to txt file
  • Review calendar for future events and travel to write about - add to txt file
  • Review photos taken since last update, can anything be included? Export to a folder.

Hopefully this will give me some ideas for other processes. I'm realizing now I jumped ahead in my mind to "what can I outsource" instead of starting at the beginning with "what can I optimize."


As I make progress I will update this…

* * *

I'm behind the pace of the class, but here's an update of the final result. (I took out some of the specifc URLs so it might be more useful to others)

#The Process of coming up with a draft

Research:
 * Find date of last sent update [from here](http://_______(archive URL))

 * Collect links to all posts off my portfolio site since last update - add to txt file
     * [talks, exhibitions,](URL)
     * [new work](URL)

 * determine most popular posts on these services and add to txt file
     * [Facebook](https://www.facebook.com/PAGENAME) – also Facebook Page Insights
     * [Twitter](http://twitter.com/USERNAME) since last update and look at http://twtrland.com for stats
     * [Instagram](http://instagram.com/USERNAME)

 * skim the following sites pinboard for other posts of note since last update - add to txt file
     * OTHERT SITES
     * [Pinboard](https://pinboard.in/u:USERNAME)

 * Review calendar since last update for past travel and events to write about - add to txt file
 * Review next months calendar for future events and travel to write about - add to txt file
 * Review photos taken since last update, can anything be included? Export to a folder with the text file
 * Review the last sent message and look for ideas or things to follow up on

Create the message

 * Review the resulting txt file
     * what is the **headline story** – the most important thing
     * what is the top **action item** – something people should do in response
     * what is something not connected to me that I can share?
 * Write an intro around that headline, action item, and summarize other key points
 * Is there a question I've been asked recently to include in the Q&A?
 * Order the items in a list
 * Fill out descriptions
 * Write a short introduction
 
 * Create a campaign in mailchimp

 * copy each section (text blocks, images) into the campaign builder

 * send test email

 * Proofread

 * Send message

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