Sheina Yeheskal

Graphic Designer - and Granny

21

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2 Cohesive Palettes

I am more of a list person so here are my notes for this project:  

Color on the Web: notes

Feeling & Emotions:
Positive - to achive:
pro-active
healthy
social
aware
sophiticated
exclusive
cool

Negitive - to avoid:
fussy
stilted
heavy
silly

Associated Words:
stylish
activist
modern
enviroment friendly

Inappropriate Colors:
Pink - too child girlish
Lilac - complicated associations
heavy Forest Green (an over used deep bright green)

Target audience:
young business 20+ to 40's Men & Women both
busy professional
white collar
sophiticated

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Competitors:
multi city
berganti bikes - good/like template
professional/no nonsense
Yellow/black

bike & roll - old design/ weak/ looks like for oldies
lt blue/yellow/red (not good combo)
layout squashed & too slanted

blazing saddles - great name/ logo too busy/ mishmash
indigo-lilac/lt blue (3 blues) /yellow/red - messy.

San Francisco
bay city bike - tries too hard/ wants to be hip (???)
trying for young business???
lilac/burnt orange - orange doesnt' work
old design

bike rentals SF - ok. orange call to action ???
Blue-to teal/yellow/red/orange
the red/yellow good - blue too much

Portland
bike gallery - desgin looks really old - but not bad
feels like for real bikers wt family
red/yellow/black/gray - not bad, but ???
gray wheels distracting
not bad, but color combo fights with ALL blues!

pdx bike commuters - not bad design/colors
feels a bit lower class ???
black & yellows
links etc. med teal??? not definate enough
colors on slider don't seem to fit/work ???

New York
ren bike nyc - very clean
green/black/white + burnt peach - good

I came up with two combos. The first a blue/purple/brown and all are slightly muted/grayed which I think would be attractive to professional men and women looking for exercise and a good time that also has STYLE, which is one of the meanings of purple while blue is concidered the most professional/ commercial color that a lot of business men are very comfortable with.

I noticed a lot of yellows in the competitor sites. Yellow is an active color that can mean fun so I wanted to do something with that. I added the green and brown which should appeal to the eco-friendly riders out there.  Green can be a really difficult color to work with so I would use it and the yellow mostly for accents. The green is softed muted/grayed and brown/baige/greens should work well to give a strong out-doorsy feeling. 

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