1950's Inspired Christmas Postcard

1950's Inspired Christmas Postcard - student project

1950's Inspired Christmas Postcard - image 1 - student project

I had already planned on designing a Christmas card this year, so I thought this would be the perfect class to guide me through it. This was my first full hand lettered project, so there is is certainly room for improvement for next time. But this class was a wonderful, thorough introduction to lettering and I learned so much. Thanks, Martina!

Here are a couple images that I took lettering inspiration from. I've really been loving 50s-60s era hand drawn script and I've seen it on a lot of vintage holiday cards. I also found someone's blog post on hand drawn logos for old department stores (see below). I also took inspiration for non traditional Christmas colors from the first image.

1950's Inspired Christmas Postcard - image 2 - student project

 

1950's Inspired Christmas Postcard - image 3 - student project

Here is my first sketch. I started modeling it after the various 50's scripts that I found looking online. There were LOTS of sketches in between, but these two show the shift from more of a consistent weight, to a stronger thick-thin contrast and overall more delicate look. As you can see I waited to add the "all is" until the last minute because it took me a long time to figure out how I wanted to incorporate it. I ended up nixing the long tail of the 'g'. Being new to vectorizing lettering it was just too much of a challenge to do those curves right now. I'm happy with how it looks though, since that wasn't a super common look in that era.

1950's Inspired Christmas Postcard - image 4 - student project

1950's Inspired Christmas Postcard - image 5 - student project

1950's Inspired Christmas Postcard - image 6 - student project

Here is the final vectorized image in Black and White and again with handles.

1950's Inspired Christmas Postcard - image 7 - student project

1950's Inspired Christmas Postcard - image 8 - student project

The final with color and a drop shadow. 

1950's Inspired Christmas Postcard - image 9 - student project