For "Sporty" I wanted to go with something strong, chunky but with a bit of movement. It was also important to me that the typeface was a bit elegant because when I think of sports I usually go with gymnastics and similar stuff, and I think that is very elegant. That is why the typeface has those pointy ends.
For "Beautiful" I wanted a calligraphy script. I just think this kind of typeface is beautiful because they're kinda imperfect and I never find good ways to use it because most of the time is hard to read.
For "Simple" I'm using a typeface that is barely there: super thin and easy.
For "Loud" I went with a typeface that is all in uppercase, that is messy and has too much going on. It doesn't really follow a symmetric path and that is annoying, as it's loud places and loud people to me.
For "Traditional" I decided to go with a medieval typeface. When I think of the use of the word "Traditional" I can't help but to give it a bad connotation of not welcoming nothing modern, new or anything else that hasn't been "normal". So, a medieval typeface was perfect for this.
For "Childlike" I remembered that time of school when you're learning and perfecting writing and they make you do the same letters again and again, using a calligraphy notebook with those special lines in it.
For "Ugly" I went with a font that is missing pieces, kinda like we always think that we are missing something to be able to be really beautiful.
For "Danger" I think a big, readable and uppercase typeface is needed to be able to read it fast and from as far as possible from said danger.
For "Futuristic" I wanted a font that was missing parts, that was simple and with letter that are almost merging into something else. I imagine a future where there are a lot of things from the present that don't exist anymore and where all languages are merging into only one.
For "Flirty" I used a font that was curvy. It looks like the person who wrote it didn't have the time to give proper form to the letters because of all of the flirting.