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10 Words, 10 Typefaces

1. SPORTY (SF Collegiate)

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2. BEAUTIFUL (Odalisque NF)

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3. SIMPLE (Calibri)

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 4.  LOUD (Cow Boys)

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 5. TRADITIONAL (Action Is)

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 6. CHILDLIKE (80er Teenie)

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 7. UGLY (Rapid Science)

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 8. DANGER (Runy Tunes Revisited)

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9. FUTURISTIC (Hemi Head)

4e28bb1c

10. FLIRTY (LUXO)

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I hope I have been able to justify the words with appropriate typefaces...

Took a Kerning Test and here's my results:

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I picked 10 Brands to study the Type, here are they:

1. OLAY: is a worldwide leader in skin care. Olay has a promise to women everywhere: “Love the skin you’re in.” When I look at the Typeface, it is white base. If I recall the earlier Brand Logo was the face of a Women in an alphabet O, which now has been removed and OLAY the brand stands out more with the Type that has been used. A mix of Capital of smal  alphabets as opposed tot he earlier one. The Typeface communicate confidence, purity, beauty, elegance and as a women I definitely get attracted to the Brand on the shelf and it has has a feel of luxury with the type.

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